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Digital Marketing Strategy Articles


At SilverServers, we’re a marketing company who often highlights our focus on high-quality SEO services - and the value that provides any company. In order to effectively use SEO, however, it’s important to understand its place in a larger digital marketing strategy. Find our collection of articles below covering digital marketing tips, advice, perspective, and more!


For articles focused on SEO tips, check out the related SEO Tips category.

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December 31st 2024
12 Digital Marketing Tips from 2024
12 Digital Marketing Tips from 2024
December 31st 2024

Uncover 12 expert digital marketing tips from our 2024 'Tip of the Month' series. Ready your small business for 2025!

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October 11th 2024
How to Handle Negative Reviews
How to Handle Negative Reviews
October 11th 2024

Learn how to handle negative reviews professionally and turn criticism into opportunities. Improve your SEO and online reputation with expert tips from SilverServers.

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September 13th 2024
Creativity Takes Time and Time Takes Money: You Don't Have to Do It All at Once
Creativity Takes Time and Time Takes Money: You Don't Have to Do It All at Once
September 13th 2024

Discover how to build a successful website over time with a focus on SEO, budget, and creativity. Learn the value of incremental design improvements at SilverServers.

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August 26th 2024
How to Optimize Your Google Business Profile for Improved Local Visibility
How to Optimize Your Google Business Profile for Improved Local Visibility
August 26th 2024

Learn how to optimize your Google Business Profile with these expert tips from SilverServers. Boost your local SEO, attract more customers, and improve your online visibility by doing Google Business Profile SEO!

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July 24th 2024
Balancing Brand Guidelines with SEO
Balancing Brand Guidelines with SEO
July 24th 2024

Learn how to balance brand guidelines with SEO strategies to enhance online visibility while maintaining brand integrity. Discover effective solutions and when to reassess your guidelines for optimal results.

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July 9th 2024
Writing Effective and Helpful Testimonials for Small Businesses
Writing Effective and Helpful Testimonials for Small Businesses
July 9th 2024

Learn how to write impactful and genuine testimonials that support small businesses, build trust, and provide valuable feedback.

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April 19th 2024
Choosing A Testimonial Platform
Choosing A Testimonial Platform
April 19th 2024

Whether your small business is in tourism, construction, marketing, or any industry, explore strategies for selecting the ideal testimonial platform to boost your business's online visibility, engage customers, and drive growth.

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February 26th 2024
Strategies to Collect Online Testimonials and Reviews for Your Business
Strategies to Collect Online Testimonials and Reviews for Your Business
February 26th 2024

Do you need to know how to collect testimonials or Google Reviews online? Discover effective strategies to collect testimonials and reviews, enhance your business's credibility, and boost customer trust with our expert tips.

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January 12th 2024
SEO Can't Be Replaced By CRO in Digital Marketing
SEO Can't Be Replaced By CRO in Digital Marketing
January 12th 2024

Explore the distinct roles and interplay of SEO and CRO (conversion rate optimization) in digital marketing. The SilverServers team demystifies their differences, synergies, and common misconceptions, guiding small business owners to make informed de...

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