What is Evergreen Content?
December 12th 2024
At SilverServers, we often talk about the importance of high-quality, long-lasting content for SEO strategies. One of the most valuable types of content you can create for your website is evergreen content. But what exactly does this term mean, and how can you leverage it to improve your website’s performance? Let’s dive in.
What is Evergreen Content?
Evergreen content refers to content that remains relevant, useful, and engaging over a long period. Unlike time-sensitive articles or trending topics, evergreen content doesn’t lose value as weeks, months, or even years pass. It’s the kind of content that people can keep coming back to, and it will still make sense and provide value.
Examples of evergreen content include:
- How-to guides: Instructions that provide solutions to common problems.
- FAQs: Answers to questions that your target audience frequently asks.
- Glossaries or definitions: Explanations of key terms in your industry.
- Lists: Timeless resources like "Top 10 Tools for Managing Small Businesses."
In contrast, non-evergreen content includes news updates, seasonal promotions, or event announcements—things that lose relevance quickly.
Why is Evergreen Content Important for SEO?
Search engines value content that remains useful over time. Here’s why evergreen content is effective for your SEO efforts:
- Steady Traffic: As people continue to search for the same information, your evergreen content can attract consistent traffic.
- Link Building: Evergreen pages are more likely to attract backlinks because they remain relevant.
- Improved Rankings: Search engines prioritize content that consistently satisfies user intent.
- Cost-Effective: With occasional updates, evergreen content can deliver long-term value without needing constant replacement.
Turning Non-Evergreen Content Into Evergreen Content
Not all content starts as evergreen, but with some creativity and effort, you can transform certain types of time-sensitive content into evergreen assets. Here are some principles to guide you:
1. Generalize Where Possible
If you’ve written about a specific event or a current trend, consider whether you can generalize the content. For example, a blog post about “SEO Trends in 2024” can become “Timeless SEO Strategies for Any Year” by focusing on enduring principles.
2. Remove Time-Sensitive Language
Update your content to remove references to dates, seasons, or other elements that limit its relevance. Instead of “This winter, try these SEO tactics,” opt for “Timeless SEO Tactics for Any Time of Year.”
3. Add Long-Term Value
Supplement temporary content with sections that will always be relevant. For example, if you covered a specific Google algorithm update, add a section explaining the broader concept of algorithm updates and why they matter.
4. Repurpose and Combine
Sometimes, individual pieces of non-evergreen content can be repurposed and combined into a comprehensive guide. For example, merging posts about several seasonal trends into a “Year-Round Marketing Strategies” guide.
5. Refresh Regularly
Some content can stay relevant indefinitely with minor updates. Product tutorials, for instance, might need occasional tweaks as software evolves, but they can remain an evergreen resource.
Evergreen Content: A Foundation for Success
At SilverServers, we believe that evergreen content is a cornerstone of effective SEO. It provides ongoing value to your audience, builds trust, and enhances your website’s authority. While not all content can or should be evergreen, identifying opportunities to create or transform content with lasting appeal is a smart investment in your site’s long-term success.
If you’re ready to incorporate more evergreen content into your SEO strategy, or if you’d like help transforming your current content, our team at SilverServers is here to assist. Let’s work together to make your website a resource that keeps delivering value, year after year.
Want to learn more about how content creation and SEO can work together? Contact SilverServers today for expert advice tailored to your business!
Also, find more SEO tips and content writing advice right here on our blog!