SilverServers May 2023 Newsletter
May 1st 2023
Sit back, relax, and get up to date with the team at SilverServers.
Road Paving on Lorne Street
At the end of April, the construction crews on Lorne Street began paving! We were excited to watch them pave our driveway, and look forward to our office being easily accessible again. Come try out the new pavement on Lorne Street this month and appreciate with us the ability to drive past our data centre again!
JH Inspections Website Launch
In the past month, we launched a new website for JH Inspections, a Kamloops home inspector certified through the International Association of Certified Home Inspectors (InterNACHI). JH Inspections wants to improve the SEO value and rankings of their website, so they brought their existing website to us to optimize! We plan to help it grow.
Check out the JH Inspections website to learn what they’re all about!
TRU Student Project Completed - Google Analytics 4 Management
Whenever possible, we collaborate with the TRU Computer Science program to provide real-world experience with projects for higher-level students. With Google pushing their Analytics 4 we had some upgrades to do to our report generation tools. We decided to ask if any students would be interested in building a client Analytics management tool to help us integrate the new GA4 to properties for our clients. A team of students were interested, and took on the project!
We have enjoyed working with Andrew, Komal, and Tyler, and were impressed with the product they presented to us! We wish them all the best as they continue their Computer Science education and look forward to integrating their management tool into our production systems soon.
Two New Blog Articles
Last month, we added two new articles to our blog. They highlight what to do if your email account is compromised and how to use HTML header tags. Here are summaries below:
What To Do If Your Zimbra Email Account Is Compromised
At this time of year, CRA tax scam emails are common. With those arriving in inboxes, in addition to typical spam and scam emails, the likelihood of accidentally clicking a wrong button is higher than usual. With that in mind, we wrote instructions for our email services clients about what to do if your Zimbra email account is compromised.
Get better acquainted with those steps today!
Tips and Tricks for Using HTML Header Tags to Optimize Your Site's Content
Header tags are a purpose-built HTML tool that help search engines and accessibility software (like screen readers for people who are visually impaired) navigate the content on your website more accurately. They’re often used incorrectly on websites, so we wrote this article to explain what they are and how they are meant to be used.
Improve your website with HTML Header Tags!
In A Nutshell Browser Extensions Are Available!
Last month we announced the launch of our AI summarization tool, “In A Nutshell”. This month, we’re excited to announce that the tool is now available as a convenient browser extension!
As a browser extension, you no longer have to copy-paste website urls into the text box at https://thenutshell.io/. Now, when you’re on any page, you simply click the button in the top right of your screen and In A Nutshell will summarize the content on the page you’re visiting. You can even highlight a block of text to summarize only that part of the page.
To download the extension, visit https://thenutshell.io/ and look at the left side of the screen. A green bar will slide in, containing a link to the particular browser’s extension shop. Download from there and it’s automatically activated! The extension is available on Chrome, Firefox, Edge, and Opera browsers. It also works on mobile! Click the Install App button on your phone to automatically download the App.
Tip of the Month - Social Media Posting
If you frequently use social media for business, it's important to remember that patience is key when it comes to assessing the performance of your posts. After publishing a social media post, it's important to give it time to gather some interaction data before taking any further action, such as boosting, adjusting in a major way, or deleting it. If you don't give the post enough time to collect data, you won't be able to get an accurate feel for its performance. We encourage business owners to be patient and allow sufficient time for a post to accumulate engagement and impression statistics before making any decisions about its future. By doing so, you'll be able to evaluate the effectiveness of your content and make informed decisions about how to proceed in the future.
In a nutshell, unless there’s something wrong with the content of your posts, take a step back and let your social media posts do their job before you take additional action. Otherwise, you minimize what you can learn from them.
Thanks for catching up with the SilverServers team! Reach out if you need support with your website, and check back next month for more tips and updates!
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