SilverServers Newsletter: February 2025

Welcome to the February SilverServers newsletter! Catch up with our team and learn more about SEO.

Website Launch - Team110

We’re excited to announce the relaunch of Team110.ca! Led by Bobby Iio, Team110 is a trusted group of realtors we’ve worked with for years, and we were thrilled to help refresh their online presence. Their new website features a modern design, improved functionality, and a seamless user experience—making it easier than ever for clients to explore listings and connect with their team. Check out the new site and let us know what you think!

Latest Insights from Our Blog

Staying informed about SEO and website best practices can make a huge difference in how your business performs online. This month, we covered key topics that impact website owners, from the risks of shutting down a site to the SEO challenges of one-page websites and the unexpected benefits of SEO for word-of-mouth businesses. Check out our latest articles:

1. Shutting Down Your Website: What It Means for Your Domain and SEO

Considering taking your website offline? It's crucial to understand the implications for your domain and SEO. This article discusses the importance of maintaining domain registration to prevent others from acquiring it and highlights how going offline can lead to loss of SEO value, decreased traffic, and diminished brand visibility. It also offers guidance on setting up redirects and managing status codes to ensure a smooth transition and preserve your site's value.

2. The Problem with One-Page Websites for SEO

While one-page websites offer simplicity and sleek design, they pose significant SEO challenges. This post explores issues such as limited keyword targeting, lack of content depth, and minimal internal linking opportunities. It emphasizes that multi-page websites are better suited for targeting diverse keywords and providing comprehensive content, which are essential for higher search engine rankings.

3. What Are the Benefits of SEO for Businesses That Rely on Word of Mouth?

Even if your business thrives on word-of-mouth referrals, SEO can amplify your reach. This article explains how SEO ensures potential clients can find accurate information about your business online, showcases your credibility through optimized content and reviews, and captures indirect referrals by ranking for relevant search terms. Integrating SEO with word-of-mouth marketing enhances brand visibility and trustworthiness.

Tip of the Month: Don’t Wait Until Decision Time to Ask About SEO’s Value

SEO is one of the most misunderstood investments in digital marketing—not because it doesn’t deliver results, but because its impact isn’t always tied to direct, trackable ROI. When clients wait until a major decision—like a budget review, a site redesign, or a revenue dip—to evaluate their SEO, the conversation often starts with, “What’s the ROI of SEO?”

The problem? SEO doesn’t work like paid ads. It’s an essential part of your brand’s online visibility—working behind the scenes to ensure your business is found when potential customers need you. Much like branding, SEO builds trust, authority, and long-term discoverability, even if its impact isn’t always measured in last-click conversions. And its value goes beyond traffic and leads—your website plays a key role in your brand’s reputation, credibility, and even business stability. Shutting it down or neglecting it without a strategy can cost far more than you realize.

The best time to understand SEO’s value is before you’re forced to. Instead of waiting for a crossroads, start asking questions now—out of curiosity, not panic. Ever wondered why we prioritize some strategies over others? What makes organic search different from other digital marketing channels? SEO isn’t something you grasp in one conversation, but we go above and beyond to make sure education is available. Read our blog, talk to us, and gain the knowledge now—so when the big decisions come, you’re making them with confidence.

Explore SEO in the SEO Tips and Marketing & SEO sections of our blog.

For more newsletters and tips of the month, visit the SilverServers News section of our blog!