SilverServers Newsletter: September 2024

Welcome to the SilverServers newsletter! With summer holidays coming to a close, it’s time to look forward to September. Let’s take a look at the past month together! Find updates, news, and a tip of the month.

SEO Audits for Business Websites

SilverServers is positioned in a unique place in the realm of SEO services. With direct access to the servers hosting our clients’ websites and a preference for building custom SEO testing tools, we can dig into the data about a website’s SEO health in ways other SEO providers simply cannot.

Now that our team has several specialized and custom tools for reviewing SEO health, we’ve started pushing to provide audits and advice for businesses. This service allows us to provide our expertise to companies that don’t have the budget for a full SEO program but need guidance.

If you would like a website audit and a report of your site’s SEO health, please contact us!

Audits Completed

Inspire Trails: Jordan and her team of horses provide unique trail rides through beautiful trails in the Thompson-Nicola - near Kamloops and Merritt. We audited her site and provided a report on their current search engine authority and rankings, what she can do to improve optimization on the site, content and meta update ideas, and more.

SilverServers Blog Updates

• Cheap SEO Can Cost More Than Good SEO: In 2015, we wrote an article about the risks associated with cheap SEO versus the dependable value of good SEO. This month, we updated the article to organize the points in a more readable way and highlight certain topics. Learn why it’s important to invest in quality SEO!

• Unrealistic vs Realistic SEO Promises: On a similar theme of looking for value in SEO services, this new article explores common unrealistic SEO promises you might hear as you look for SEO services and explains more realistic and accurate promises. Discover what realistic SEO promises look like!

• How To Optimize Your Google Business Profile For Improved Local Visibility: Google Business Profiles (GBP) are an important piece of the local SEO puzzle. This guide reviews all of the main points you need to know to optimize your GBP account. Optimize your GBP today!

Tip of the Month - Prepare Your Content In Advance

To keep your website’s SEO campaign healthy and progressing, content needs to be added to it regularly. However, for many businesses, the busy fall and winter seasons are coming. At these times, it’s normal for content writing to be pushed to the side.

We recommend planning and preparing your content updates for the rest of the year. If you usually post new content once per month, then all you need is 4 ideas. Luckily, because there are so many holidays from now until the end of the year, if nothing else, you can plan simple holiday-themed or seasonal-themed content. Here are some general ideas:

• September: Preparing for fall/autumn or National Day for Truth and Reconciliation
• October: Halloween or Thanksgiving
• November: Remembrance Day or preparing for winter
• December: Christmas time, Boxing Day, New Year

Some of these ideas won’t provide much SEO value on their own. However, to keep Google coming back to your site regularly, it’s useful to keep posting on a regular schedule. That way, when you DO post something valuable, Google visits soon afterward and indexes the new content rather than ignoring your site for 6 months.

If you need help planning out a few months of content updates, reach out to plan a brainstorming session!

For more tips and newsletters, visit the SilverServers News section of our blog!