Andrew Lamb

Meet Andrew, the team lead of the SEO and content writing team!

When did you start working with SilverServers?

I was hired in February 2017

What’s your position and what do you do?

My title when I was hired was “Assistant Website Manager”. At the start, I helped organize our small team’s busy, day-to-day work so that website launches and updates were all completed. Once the team found out I could write, my role grew to include monthly phone call contact with all of our Grassroots Program clients so that I could plan SEO work with them.

Today, I manage the day-to-day content and communications of our Grassroots program. I send out the monthly SEO reports, research keywords and search results, analyze data, make suggestions to clients, manage our team of freelance writers, optimize website pages to highlight keywords, manage websites within our Paradigm CMS, and often act as the go-between for our clients and our development team.

Whenever I get time, I write.

What have been a couple of your biggest successes so far?

The beauty of SEO work is that if it’s done properly and consistently over a long period of time, it often just starts to work after a while. The key is patiently being consistent until it takes off. However, there are also instances where a single change has a significant effect on rankings too. I’ve had successes in both:

The South Cariboo Elizabeth Fry Society

The Elizabeth Fry Society advocates for Indigenous women across Canada. The South Cariboo Elizabeth Fry Society, located in Ashcroft, was one branch of this organization. During a period when we were able to collaborate closely, we implemented consistent updates and efforts on their website, which led to a time when they ranked alongside their parent organization in Google searches related to the society. This level of visibility was exceptional among similar branches and a testament to the impact of strategic SEO. Since then, their focus has shifted, and their rankings have changed accordingly.

Mile Zero Denture Clinic

Mile Zero Denture Clinic offers denture services. During a time of close collaboration, we regularly added content to their blog and optimized their website, enabling their articles to rank for general denture-related queries. This effort brought in significant traffic from across North America and demonstrated the effectiveness of a focused SEO strategy. As priorities evolved, their rankings shifted to reflect those changes.

Claw Manufacturing

Claw Manufacturing, a former client, sought to improve their search rankings in a specific North American location where they previously had limited visibility. Through collaboration, we developed a targeted, SEO-optimized blog post focusing on that area. Within two weeks, this strategy resulted in first-page rankings in the desired location.

Adapting with AI and Expanding Success

With the advent of AI text-generating tools, I've been able to significantly increase the amount and quality of valuable content produced for both our own blog and our clients’ websites. These tools have streamlined the writing process, freeing up more time to dedicate to in-depth keyword research. Better keyword research means more targeted and impactful articles, which consistently deliver value to those I write for - especially over time.

This approach has proven especially effective for active clients in our Standard Grassroots Program package. By pairing high-quality content with precise keyword strategies, it's rare for these clients not to eventually achieve growing visibility on search engines. This evolution in my workflow has been instrumental in helping our clients grow their online presence in a sustainable and meaningful way.

What are you looking forward to doing here?

I enjoy collaborating with our clients to help them understand what my team does for them, showing them how they can work SEO into what they’re already doing, and getting them a foothold in the rankings their website needs. It’s not always possible to find a direct way to do exactly what they want, but it’s exciting to work together and find new sources of traffic for their websites.

Where might a client see the work you’ve done?

Check out our blog! Before 2023 I wrote many of the geographical SEO, Grassroots FAQ, and email support articles. Since then, with the support of the technical team checking my work, I've created almost all of the blog posts.

Of particular interest are the SEO Showdown articles. This is a series where we typically pick an industry, pick a handful of cities, then grab the #1 websites in those industries and cities. We rank the SEO value of those sites against each other, then pick a winner and write an article about that website. It's a series that shows off the skills of our team in some of the main aspects of SEO. Additionally, because of the nature of these articles, they're manually written by me, instead of AI.

What do you enjoy about working with SilverServers?

I enjoy our team. We have a great atmosphere here with a great group of creative, tech-minded people. They put up with my ever-increasing need for more screens on my desk, work together with me to support our clients, and give me opportunities to learn about the tech they specialize in. We all learn from each other and do amazing, interesting work.

What are your interests outside of work?

I have a young and active family who I enjoy being with. Since the pandemic most of my time has been spent finding activities for us to do! We enjoy camping, hiking, boating, and soccer.

Whenever I can find time, I enjoy sitting down and playing a good action/adventure video game or engaging with the local religious community. When the Kamloops This Week newspaper was still being published, I used to submit to the Faith column 4-5 times a year. Currently, I regularly visit faith groups to keep my Kamloops Faith History website as current as possible!

If you need content written for your blog or webpages, contact SilverServers for help from the content writing team! You can do the same if you have questions about SEO and how it might affect your website.

To meet more of the SilverServers team, click over to our Staff page!