Jackson Vander Wal

When did you start working with SilverServers?

I'm thrilled to have joined the SilverServers team in April 2024.

What's Your Position and What Do You Do?

I'm a web developer that wears many hats. As both a developer and designer, I blend website development, graphic design, user interface design, user experience, content creation, and social media writing into my daily mix.

I have over a decade of experience in branding, publication design, digital prepress, and motion graphics; moving into website development full-time felt like a natural next move. My background in publication design has provided me with a good understanding of how to work with complex technical information and present it in a way that is easy to grasp, clear to navigate, and attractive to look at. I like to create visually engaging designs that are as effective as they are beautiful.

What have been some of your successes at SilverServers?

My most successful moments have been in creating brand new websites for both new and existing clients. This is especially so if the existing site was outdated, difficult to navigate, and not mobile-friendly. The goal is always to create a user-friendly site that would help them reach a broader audience and better serve their customers.

One of my favourite moments so far has been successfully completing the rapid overhaul of Purple Kitten Store, an e-commerce website. Our new design features a clean, modern feel and a fluid, intuitive cart checkout system that impressed the client and their potential customers. It was a proud moment that showcased our capability to think creatively and execute efficiently.

What are you looking forward to doing here?

Having joined forces with a group of really talented colleagues, I'm excited to further expand my skills as I work on new and exciting projects.

While I bring a solid foundation in graphic design and user experience to the table, I'm eager to dive deeper into new technologies, absorb varied experiences, and stretch my knowledge to new heights.

Where might a client see the work you’ve done?

I've transformed a number of our websites into user-friendly WordPress platforms, making them more efficient for clients to manage and update. Along the way, I’ve tackled various design challenges, creating visually appealing and effective solutions tailored to each project's unique requirements – all while working within the confines of our client’s established brand guidelines; that’s their logos, colour schemes, and typography, to help businesses establish a strong and memorable presence.

Along the way, I've implemented custom features and functionalities on websites to enhance user experience and meet specific client needs, such as e-commerce integration and interactive elements.

What do you enjoy about working with SilverServers?

I really appreciate SilverServers' approach to tailoring solutions to fit the unique needs of every project. The company's dedication to rapid prototyping and meticulous attention to detail helps ensure that no problem goes unaddressed.

I'm especially impressed by the team's ability to think outside the box. Having a unique approach for every project fosters a collaborative work environment where innovation really thrives.

What are your interests outside of work?

I have an old dog that I love spending time with. My nerdy interests are tinkering with Linux and Android-based handheld gaming devices, painting miniatures, collecting briar pipes, and playing retro video games. I also like reading vintage science fiction and military fiction.

For web development with SilverServers, contact us to share your dream!
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